Learn more about Amazon PPC strategy
It can be challenging to keep track of your Amazon PPC efforts. It can be challenging to navigate the numerous ad types and settings offered. Sellers have their hands busy on top of everything else that comes with Amazon FBA.
Out-of-control expenditure is a significant problem for newbies who are just getting started with Amazon PPC ads. A solid campaign bid plan will help you combat this and spend your budget effectively. For more information, you can visit the below link:
https://www.zonbase.com/blog/the-amazon-ppc-guide-for-beginners-in-2021/
Campaigns: Automatic vs. Manual
Before diving into bid techniques, it’s essential to understand the distinction between automatic and manual Amazon PPC campaigns. Amazon will target keywords and goods comparable to the product in your ads if you use the auto campaign setting, but manual campaigns put you in charge. The best rule of thumb for deciding whether to run automatic or manual campaigns is considering your current product launch schedule.
The earlier the product launch cycle you deploy autonomous marketing for discovery, the better. You want to run more manual campaigns in the later stages of your product launch cycle because you know exactly what keywords and ASINs work effectively with your product. You do not need to suspend your automatic campaign, but you should increase the amount of money you spend on your manual advertising as your ASIN matures.
Bidding Strategy for a Campaign
The campaign bidding strategy determines how aggressive you want your campaign bidding to be strategical. There are three possibilities. Each choice determines the level of bidding aggression.
The following are the campaign bidding strategy possibilities (sorted by bid aggressiveness, with the most aggressive first):
- Up and Down Bids in a Dynamic Bid
- Dynamic Bid – Down Only Fix Bid
- Dynamic Bid – Up and Down
The campaign bidding strategy determines how aggressive you want your campaign bidding to be strategical. There are three possibilities. Each defines the level of bidding aggression. Amazon can adjust the bid you set using the Dynamic Bid – Up and Down technique; there is sometimes a difference between your bid and your CPC (cost per click). Use this method if you’re okay with spending the entire budget you have up for this campaign and bidding on keywords you’re confident in.
Amazon will apply your exact bid and any manual adjustments you make in the fix bid method, as the name implies. It will not adjust your bids based on the likelihood of a sale. If you’re optimizing your campaign by revising your recommendations regularly, this is the method to use. You’re confident in what you’re doing and don’t want Amazon to interfere with your bids.
- Down Only Dynamic Bid
This campaign bidding plan is most likely the most conservative of the three. It allows Amazon to lower your effective bids if necessary. Amazon can reduce your request by up to 100%. Your recommendation for a keyword, for example, is $2.00. In this instance, Amazon may automatically lower your auction bid to $0 if they believe the chances of a sale are slim. If you want to be prudent and minimize your exposure to bid auctions with a poor event of a sale, use this technique.